Approaches to fi-gital experiences after the pandemic in communication students from Ecuador and Mexico

With the return to the classrooms after the COVID-19 Pandemic, there were several phenomena that lend themselves to reflection, one of them the so-called "phy-gital " that refers to the possibility of being in a certain place physically and also digitally through mobile devices, the present research sought to investigate the phy-gial (physical-digital) experiences in seventh-level students of the Communication Career of Universities in Ecuador and Mexico, and how they influenced their school performance. Among the findings are, which coincide in the importance of the use of technologies, that the phy-gital could be transferred to the classroom, and discrepancy was found between the perspective of the student and the reality of the teacher.